Ok back in the day... Waaaay back in the 1980's as a young TV person, I couldn't wait till MTV was born. I remember that the first video that was played was "Video Killed The Radio Star". I thought how funny that was because I knew that radio was never going away... Well little did I know that on that day a revolution was to begin. The MTV Revolution. And TV or Video has never been the same since.
Next was the revolution from paper or hard materials such as encyclopedias and dictionaries, to getting our information over the internet. In my fathers day, he would get up in the mornings, walk to the from door and get his trusty newspaper. With this in hand, he could get all of the information that he would need to start his day. Today, I get up in the morning and go to the trusty computer where I can get news from CNN, Fox News or any other of the hundreds of newspaper companies out there. And if I can't get it from there I simply "Google" the subject and instantly the information is there. I never thought about the change, I just did it...
But today a new revolution is happening. A revolution that some people would not even realize is taking place, but I'm here to let you know, this change is as big as the invention of the printing press, television tube or for that matter, even the internet. It's YouTube...
- 60 hours of video are uploaded every minute, or one hour of video is uploaded to YouTube every second.
- Over 4 billion videos are viewed a day
- Over 800 million unique users visit YouTube each month
- Over 3 billion hours of video are watched each month on YouTube
- More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years
- 70% of YouTube traffic comes from outside the US
- YouTube is localized in 39 countries and across 54 languages
- In 2011, YouTube had more than 1 trillion views
- In 2011 there were almost 140 views for every person on Earth
Now I know YouTube has been around for a while and in all of this article I haven't even mentioned Facebook or twitter. Well its because I'm talking about how we search for information, not about how we entertain ourselves. YouTube is now becoming the place where people search for information about things. How to's, Let me know more's and instructional videos are becoming more common place and that is how we are now getting the mainstay of information.
It's also how people are getting information about you and your company. Your services can be showcased there by people from across the world. We often times have people from other countries watch out videos there and last week we had a client call us from India asking us to do a production in Matthews North Carolina. Yes you read correctly, from India.
Today we live in the "Global Community" and your client is not just in your town, city or state. Your new clients can be from Canada, England or Cambodia. The sky or internet is the limit. That means for your company to have this kind of growth, you have to think outside of the box. Gone are the days of not having a video online to tell your story. People are searching you for your video.
It's time to get into the YouTube generation and put your best foot forward. Get with a video professional, not your cousin John or nephew Steve, unless of course they have been in the video business for 10 years or more. Video Pros know how to showcase you or your product so that your money is spent wisely by creating a professional video to make your product or service stand out in the crowd. And believe me, people know the difference between a poorly produced video and a professionally produced video.
So get out there with your videos... Get them on your website and make sure they get to YouTube... Its time to take your business into the "New Revolution!"
And if we can help, let us know... Let Us Tell Your Story...